Teaching Important Character Traits

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We teach respect kindness, Empathy, Giving and so much more!

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Customer testimonials

Hear from Other Happy Parents

These toys are really perfect gift for every child. The real toys look much, much better than on the photos! Hight quality plush fabric, non-allergic, perfectly stitched details, even if the toy is small. A glossy printed book with hand-draw, nice and kind illustrations. The transparent bag for 'Bene Tails' collection has a zipper and very comfortable to take the set and play with friends. The quality of the bag is very good! The tokens are place at the bottom of the bag in special transparent box. These toys remind me the days I used to be a child, this was long ago! :) The toys of my childhood were kind, friendly and soft. Every toy from 'My Reward Pal' collection or 'Bene Tails' collection is really a good gift for children. Our world is too electronic, most toys are made of metal or plastic, they are cold and mostly heartless. But it has to be a balance between plush and electroniс worlds of toys. And the team of 'Bene World Toys' makes a good job, teaching children how to be brave, honest, kind, taking care of nature and animals. Every child is a part of our future, the future of the planet Earth. 'Bene World Toys' really makes this world better :) Thanks!
Helene Sky
I got this for my 4-year-old because she is very headstrong on doing whatever she wants, and I thought that maybe this would be a good way of rewarding her for doing good and listening instead of throwing tantrums and doing the opposite. It took a little bit, but I have seen a difference in her decision making. She absolutely loves carrying around the soft squishy turtle plushy and you can tell she is proud of herself when she has earned all of the coins at the end of the day. It came with an adorable book That has a story about the turtle to go along with it. This is definitely a set worth getting for your little ones.
Warren Plummer
I bought this bear for my classroom. The kids love it and we are using the tokens to remember to work on manners.
Chris Chapan
The turtle itself is so well made and absolutely adorable. The book has a fantastic story with wonderful illustrations. I love how excited my kids ( 6/8) get when I give them the coins to place in the turtles shell for doing good things. They know when they use all their coins they get a special surprise, which is always fun.
Eddie
The Bene World Haylo The Horse Stuffed Animal is an absolute gem! This plush toy is not only incredibly soft and huggable but also serves as a wonderful tool for emotion management. My child instantly connected with Haylo, finding comfort and joy in its cuddly presence. The accompanying book is a beautiful bonus, teaching valuable lessons about emotions in a way that's both engaging and easy for kids to understand.
Marie
I didn't know exactly what to expect from this when I first got it, but I really love this Bene Bear - Teddy Bear Stuffed Animal Book and Plush Set! This is so cute, but he is also so much more than just a Teddy Bear! It's designed to teach children about kindness, caring and empathy,and it is a really cute way of doing it! This bear is unique and fun at the same time, and I really love the idea of using it to help children learn social cues. This bear would be a perfect Birthday gift for a school age child who is old enough to understand the idea behind it. I would definitely give this as a gift!
Dealyn
What I truly appreciate about Haylo The Horse is how it combines a soft, huggable stuffed animal with a valuable lesson on emotions. The plush toy is incredibly soft and well-made, quickly becoming my child’s favorite cuddle buddy. It’s the perfect size for snuggling and has a friendly,comforting appearance that instantly puts my child at ease. The accompanying book is a fantastic addition. It’s thoughtfully written and beautifully illustrated, telling a story that guides kids through various emotions and how to handle them. My child loves reading along with Haylo, and it’s sparked many important conversations about feelings and how to manage them. It’s been a great way to teach empathy and emotional awareness in a way that’s engaging and accessible for young children.
Jon

Collect Them All

Bestseller Bundle with plush toys and educational book in a clear bag on a white background
Bestseller Bundle
Grab our bestsellers in a fun two pack!  Bundle includes Haylo the Horse and the Friendship Tails.  
$55.99
Bene Tails Bundle with various plush toys and packaging on a white background
Bene Tails Bundle
Our Bene Tails Bundle includes all 3 products:  Friendship Tails, Brave Tails, and Thankful Tails!
$68.99
Two plush animals in a carrying case with 'Thankful Tails' branding on a white background.
Thankful Tails: Nash and Frankie
Nash (cat) and Frankie (dog) are here to help teach kids all about gratitude and what it means to be thankful!  The storybook, Thankful Tails, includes examples of what we can be thankful for and even has pages where kids and adults can write what they are thankful for.  Children can wrap Nash and Frankie's magnetic tails together and take them anywhere they want in their cute carrying case!
$24.99
A product image featuring two plush toys, a green dragon and a white unicorn, with a storybook titled 'Friendship Tails' and magnetic tails for interactive play.
Friendship Tails Kit: Pyro & Uniglo
Pyro (a dragon) and Uniglo (a unicorn) are here to help teach kids all about how to be a great friend! The storybook, Friendship Tails, includes tips on what it means to be a friend and even has pages where kids can write the names of their friends. Children can wrap Pyro and Uniglo’s tails together with their magnetic tails when they show friendship and can take their new friends in the carrying case with them wherever they go!
$24.99
A set of plush toys including a lion and an elephant, along with a storybook titled 'Brave Tails: Gracey and Louey'.
Brave Tails: Gracey and Louey
Gracey (elephant) and Louey (lion) are here to help teach kids all about how to be brave!  The storybook, Brave Tails, includes examples of what it means to be brave and even has pages where kids and adults can write how they are brave. Children can wrap Gracey and Louey's magnetic tails together when they are brave and use them for lots of imaginative play!
$24.99
Picture of all 4 My Reward Pal Kits:  Bene Bear®; Sparkle the Rescue Dog®; Seawhee the Turtle; and Haylo the Horse
The My Reward Pal™ Collection
The My Reward Pal™ Collection includes all 4 kits:  Bene Bear®, Sparkle the Rescue Dog™, Seawhee the Turtle, and Haylo the Horse! 
$124.99
Picture of Haylo the Horse plush animal, carrying case, and storybook.  Social emotional development for kids
Haylo the Horse
Haylo the Horse helps children recognize common emotions like Happiness, Sadness, Anger, and Anxiety.  Since horses most closely mirror human emotions, Haylo is the perfect friend to help your child learn to work through emotions!  When they demonstrate this ability, children earn a token to put in Haylo's back.  All the tokens collect in his specially designed pouch, ready to reuse and trade in for a reward!
$34.99
A collage featuring a plush toy dog with a heart on its chest, a storybook, and a tote bag with the same image, indicating a theme around pet care and animal rescue.
Sparkle the Rescue Dog™
Sparkle the Rescue Dog™ helps teach and reinforce Respect, Kindness, Empathy, and Giving but with an Animal and Pet Care focus.  Each Sparkle the Rescue Dog Kit comes with Sparkle, the storybook Sparkle For Pets and 15 Tokens.  A portion of each purchase of Sparkle the Rescue Dog goes toward an animal rescue organization.
$34.99
Picture of Seawhee the Turtle plush animal, carrying case, and storybook.  Social emotional development for kids.
Seawhee the Turtle
Seawhee the Turtle helps teach and reinforce Patience, Kindness, Sharing, and Cooperation with a focus on Ocean Conservation.  The Seawhee Kit comes with Seawhee, the storybook Seawhee Saves The Day and 15 Tokens.  Seawhee's book gives great tips on how to help take care of our beaches and oceans so that our sea turtles and ocean animals can grow and thrive!
$34.99
A teddy bear wearing a green shirt with the text 'Kind Hearted' on it, accompanied by a storybook and a bag of tokens, presented within a red outlined rectangle.
Bene Bear®
Bene Bear's purpose is to help teach and reinforce Respect, Kindness, Empathy and Giving.  Bene Bear comes with a storybook called Bene Bear® Benefits The World and 15 Tokens.  Bene Bear's additional focus is Benevolence. Bene Bear® Kit - Each kit includes Bene Bear®, the storybook Bene Bear Benefits The World, and 15 Bene Bear Tokens
$34.99
Picture of tokens for token reward system for kids
15 Additional Bene Tokens
Grab some more Bene Bear Tokens for your collection!  Great for classroom use!
$3.99
Picture of the What Would You Do card game with instructions on the back and pictures of individual game card examples
What Would You Do? Situational Card Game
This card game includes 60 situational cards for promoting positive behavior and choices. Each card gives a situation so that players can choose the answer that best shows positive behavior and earn one point. if you choose an answer that shows negative behavior, earn 0 points. The player or team with the most points wins!
$7.99
Picture of the cover of Seawhee Saves the Day storybook
Seawhee the Turtle Storybook
Seawhee Saves The Day introduces children to three different types of sea turtles while telling the story of their journey helping others and using teamwork and patience.  This storybook also gives children important tips on helping to keep our beaches and oceans clean!  When paired with Seawhee the Turtle plush kit, children can earn reward tokens for demonstrating patience, cooperation, and teamwork as well as kindness to others. *This is the storybook only.  Seawhee the Turtle Kit is sold separately and does include the storybook.
$6.99
Picture of the cover of the storybook Haylo Lends A Helping Hoof with a picture of Haylo and Hayzel
Haylo the Horse Storybook
Haylo Lends A Helping Hoof takes children through a story about Haylo the Horse and how he helps his friend, Hayzel, deal with her emotions when she is made fun of by other horses.  This book helps children understand the emotions of Happiness, Sadness, Anxiety and Anger.  Paired with the Haylo the Horse Kit, children can earn reward tokens for working through their emotions in a positive way. *This is the storybook only.  Haylo the Horse plush kit is sold separately and does include the storybook.
$6.99
Picture of the cover of Sparkle For Pets storybook
Sparkle the Rescue Dog™ Storybook
Sparkle For Pets teaches children all about being respectful and kind to animals as well as how to best take care of pets!  This is the perfect book for families who are adopting new pets!  Paired with the Sparkle the Rescue Dog™ Kit, children can earn reward tokens for practicing pet care and kindness to animals. *This is the storybook only.  Sparkle the Rescue Dog™ Kit is sold separately and does include the storybook.
$6.99
Picture of the cover of the storybook Bene Bear Benefits The World
Bene Bear® Benefits The World Storybook
Teach kids what positive character traits mean with this brightly illustrated book!  Bene Bear® (pronounced Benny) speaks to how you can practice more kindness, respect, empathy, and benevolence.  Paired with a Bene Bear® plush kit, children can earn tokens for every time they practice one of these traits.  Reward tokens can be kept in the Bene Bear and then taken out to trade for a reward and reused time and time again! *This is the storybook only.  Bene Bear® plush kit is sold separately and does include the storybook.
$6.99

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